City Vibes — Manhattan
The energy of Manhattan.
Refined to the essentials.
The curtains open. Morning light moves across glass facades as the skyline takes shape above the city.
A few quiet minutes before heading out. Element_ry captures this bright, contemporary New York: urban, positive and refined.
Discover the productsUrban. Pure. Refined.
Urban energy, focused on what matters.
Element_ry combines contemporary aesthetics, carefully developed formulations and a sensory experience designed around wellbeing.
Fig & sandalwood
A bright, balanced signature blending fruity freshness with warm woody depth.
ActiMood®
A fragrance technology developed with Symrise to support a positive emotional experience.
Back to essentials
A premium, deliberate approach: every ingredient is selected with a clear purpose.
The Element_Ry collection
Discover the products.
Choose your care product and the format that fits your everyday routine.
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Element_ry3-in-1 energizing hand, hair and body wash with fig and sandalwood
SmartCare 300 ml5.90€19.67€/L -
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Element_ry3-in-1 energizing hand, hair and body wash with fig and sandalwood
SHAPE 300 ml6.90€23.00€/L -
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Back to essentials
Carefully developed. Focused on what matters.
Behind Element_Ry’s refined aesthetic are carefully developed formulations. Ingredients are selected precisely for the role they play in performance, care and product experience. An approach where relevance matters more than quantity.
Vegan
Vegan formulations designed for a contemporary, conscious approach to everyday care.
Dermatologically tested
Formulations developed to combine performance, comfort and enjoyment in use.
Cradle to Cradle® Silver
A Cradle to Cradle® Silver certified collection, aligned with ADA’s responsible approach.
Pure & refined
Sophistication does not need excess.
Element_Ry expresses a premium vision of care: sophisticated formulations, a considered selection of ingredients and an experience refined down to the smallest detail. Returning to the essentials does not mean making things simple. It means keeping only what genuinely adds value.
Choose your format
One collection. Several ways to bring it home.
Element_Ry is available across several ADA systems, allowing the same care experience to adapt to your bathroom and your habits.
Hotel-inspired design
SmartCare
ADA’s premium wall-mounted system for a clean, organised bathroom inspired by the hotel experience.
Design & convenience
SHAPE
A contemporary wall-mounted solution that keeps surfaces clear and products within easy reach.
The classic
Pump bottle
Simple, familiar and versatile: a proven format that fits easily into any bathroom.
Refill & reuse
1L refills
Refill your containers, reuse them for longer and reduce single-use packaging.